In partnership with the USC Marshall School of Business and USC Annenberg School for Communication and Journalism, Ted Perez launched the inaugural USC Next Level Sports Brand and Conference in 2024 and returned for the sophomore run in 2025 — fully owning the website as well as development of the brand's aesthetic from lockup to supporting hero imagery; for both the overall program and the conference itself. Assignment included programming for and designing bespoke assets against unique, massive specs for real-time digital displays in and around Los Angeles' newest state-of-the-art venue — and host of the NLS Conference — The Intuit Dome.