Ted Perez led the brand development and content strategy for La Onza Bacanora — a rare spirit out of Álamos, Mexico, previously outlawed between 1915 and 1992. Years of extensive and collaborative development of brand identity and strategy with La Onza Founder Mark Jessen has included full development of the brand’s look, feel, and mythos — from the website to marketing materials, down to the product itself, from logos and labels to the bottle.