Lucasfilm came to Ted Perez to extend and elevate the brand identity of their new industry-leading recruitment initiative; designed to put a face to a variety of roles across the company, attract prospective talent, and serve as an educational tool for aspiring artists both looking for a way to familiarize themselves with possible roles within the company and industry, and the inspiring stories of those who came before them. In addition to advising on and owning a comprehensive soup-to-nuts site build, Ted Perez also produced a suite of social materials in support of the initiative and its launch.